Launch of the Subscribed to Slavery Campaign

In partnership with Every Woman Every Child, an initiative of the UN Secretary-General, and to align with International Day of the Girl Child on 11 October 2020, Walk Free has launched the Subscribed to Slavery campaign.

In collaboration with Leo Burnett Australia, we created a series of powerful, emotive films that subvert popular YouTube formats to highlight the insidious nature of modern slavery – which is often hidden in plain sight.

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Campaign Videos

Domestic Servitude

Behind the Doors

A woman hosts a guided tour throughout a lovely home. However, for her, the home is effectively a prison where she is forced to clean, cook, and bear the abuse of the family that employ her. Like many women trapped in domestic servitude in almost every country in the world, she is unable to leave.

- YouTube

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Child Labour

Make it with me

A young girl puts together a doll that is destined to be played with by another child – she is busy at work. Children are forced to work in various sectors that form the backbone of the global supply chain, including for powerful brands.

- YouTube

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Forced Marriage

GRWM Wedding Speacial

An adolescent girl prepares for a wedding – but tragically, at this wedding she is the bride. Women and girls account for 84 per cent of all forced marriage victims. Forced marriage occurs in many countries all over the world.

- YouTube

You can make a difference …

We encourage everyone to watch and share the Subscribed to Slavery campaign with family, friends, colleagues, and networks. We all share the responsibility to create change in our communities and reduce the risk of modern slavery. The first step to ending modern slavery is to arm yourself with the knowledge of how, and why it manifests – and what we can do to make a difference.

SOCIAL MEDIA PACK